We’ve been working on an integrated approach to startup formation and growth that’s designed as a have your cake and eat it too answer for founders looking to launch and succeed with limited resources. We call it the Frictionless Startup and it builds on ideas of the lean startup movement, the ultralight philosophy, and the muse business construct. 

We all know fail fast, start often, get incremental proof, nail it and scale it… START. But, what’s the best way to do it and how can founders minimize risk and upfront costs?

We take the approach that when you can prove rabid customer demand in a compelling niche market vertical before you launch; launch using pay-as-you-go subscription services that scale in cost as you scale in revenue (and thereby embed the infrastructure you need to grow seamlessly); and create good margins using realistic customer acquisition costs… you have a Frictionless Startup.

We talk about how in this blog.